50 Union St, Dundee, DD1 4BE
50 Union St, Dundee, DD1 4BE
Building a Smarter, Stronger Online Presence for an Award-Winning Salon Brand
Led by three-time Scottish Hairdresser of the Year Kay McIntyre, mcIntyres is a powerhouse in the salon world, known for premium service, award-winning talent, and a loyal client base stretching from Dundee to the global stage. But as their digital ambitions grew, so did the need for a sharper, smarter online presence.
The Challenge
mcIntyres wanted more than just a website refresh, they needed a platform that matched their in-salon excellence. From online bookings and eCommerce to SEO and customer experience, every touchpoint had to reflect their premium positioning. The goal? Increase visibility, streamline the user journey, and boost sales, without losing the brand’s distinct voice.
Our Role
AC Digital stepped in to deliver a full digital upgrade, managing the project end-to-end. From rethinking the structure to refining messaging, we helped mcIntyres align their digital presence with their business goals, combining creative content, technical performance, and commercial strategy.
Our Approach
We started by unpacking mcIntyres’ goals: boost online bookings, grow eCommerce sales, and improve search visibility. We redesigned the site to reflect the brand’s high-end aesthetic while integrating FAQs, expert advice, and SalonIQ software for a seamless client experience. Then we backed it all with targeted PPC, email campaigns, and regular blog content to keep SEO strong and the audience engaged.
Delivery & Impact
What the Client Said
“The new site doesn’t just look better, it works better. AC Digital gave us the digital tools and advice we needed to grow. Their support has been a huge part of our success.”
– Kay McIntyre
This collaboration shows how AC Digital brings editorial thinking, technical skill, and commercial focus together, helping brands like mcIntyres make digital a driving force in their business.
We’re always happy to talk about anything digital so please get in touch for an informal chat about how we can help your business achieve its goals.
