We build brands, shape narratives, and engineer digital and print experiences that move enterprise audiences — rooted in a publishing heritage spanning three decades.
We architect digital experiences that perform as beautifully as they look.
UX
UI
CMS
SEO
API
Narrative strategy and media relations that protect reputations and build authority through trusted third-party voices.
Campaign strategy and creative that cuts through.
CPC
ROAS
Data-driven marketing connecting brands with audiences that matter.
CRO
PPC
From concept to press-ready artwork. Annual reports, brand books, brochures, direct mail.
CMYK
DPI
GSM
Community building, content creation, and platform strategy that turns followers into advocates and advocates into customers.
Engagement
Reach
UGC
Paid Social
Every industry has its jargon. Ours has more than most — built from the collision of print craft, digital technology, media strategy and data science. Browse by discipline below, with quiz questions in each category to test your knowledge.
The bridge allowing two software systems to communicate and exchange data. When your site shows live prices or sends a form, an API is doing the work.
“Our contact form uses an API to pipe enquiries directly into our CRM.”
The structural skeleton of every webpage. It tells the browser what elements exist — headings, paragraphs, images, links — and in what order.
“HTML is the bones. CSS is the skin. JavaScript is the muscles.”
The language controlling how HTML elements look — colours, fonts, spacing, layout. Without CSS, the web is plain black text on white.
“All the typography, colour and spacing on this page is CSS.”
The language that makes web pages interactive and dynamic. Menus opening, forms validating, content loading without a page refresh — that’s JavaScript.
“The quiz on this page runs entirely in JavaScript.”
Software that lets non-developers edit and publish website content. WordPress, Drupal, Craft — the engine behind the curtain.
“The client updates their blog every Monday without touching a single line of code.”
The encryption that creates the padlock in your browser bar and https://. Without it, Google marks your site as Not Secure and rankings suffer.
“All our builds include SSL certificates as standard. No exceptions.”
A global network of servers that delivers your site from the location nearest each visitor — cutting load times everywhere on earth.
“Moving to a CDN cut load time from 3.2s to 0.8s.”
A cap on how many times per minute an API can be called. Hit the limit and your integration breaks. Essential to plan for in any live integration.
“We build retry logic into every API integration to handle rate limit responses gracefully.”
Improving a website’s visibility in unpaid (organic) search results. Technical performance, quality content and authoritative backlinks are the three pillars.
“SEO takes 6–12 months but delivers the lowest cost-per-acquisition long term.”
An advertising model where you only pay when a user clicks. Google Ads is the dominant platform. Highly measurable — budgets can pause instantly.
“PPC drove 45% of our client’s new business enquiries in year one.”
The percentage of people who see your content and actually click it. Clicks ÷ Impressions × 100. The fundamental measure of whether your message lands.
“Industry average CTR for display is 0.1%. Our campaigns average 0.4%.”
The systematic process of increasing the percentage of visitors who take a desired action. Data-driven testing, not guesswork.
“A/B testing the hero CTA increased form submissions by 34%.”
Google’s current analytics platform. Event-based rather than session-based, with built-in machine learning. Replaced Universal Analytics in 2023.
“We migrated all clients to GA4 before the Universal Analytics sunset.”
Parameters added to URLs that tell analytics exactly where traffic came from — which campaign, channel, and specific link.
“Every email and social link we send carries UTM parameters. We never fly blind.”
The percentage of visitors who leave after viewing only one page. High isn’t always bad — a blog read fully then closed is still a success.
“After the UX redesign, bounce rate dropped from 72% to 31%.”
The cost of 1,000 ad impressions. Mille is Latin for thousand. The standard buying unit for display, video and programmatic advertising.
“Our programmatic campaign ran at £4.20 CPM across premium publisher inventory.”
Revenue generated for every £1 spent on advertising. A ROAS of 4× means £4 revenue per £1 spent. The ultimate campaign efficiency metric.
“Ecommerce campaigns typically target ROAS of 4–8×.”
A wide, shallow banner — 728×90 pixels — that sits at the top of a webpage. One of the most common and recognisable display formats on the web.
“The homepage leaderboard position is reserved for our highest-spend advertisers.”
A square ad unit — typically 300×250 pixels — embedded within editorial content. The workhorse of display: highest viewability of any standard format.
“The MPU sits where people read — which is why it outperforms the leaderboard on engagement.”
A tall, narrow vertical banner running down the side of a page — typically 160×600 pixels. High visibility, long dwell time.
“Skyscrapers work best on long-scroll editorial pages where they stay in view.”
The automated buying and selling of ad space using algorithms and real-time bidding. The right ad, right person, right moment — at machine speed.
“Programmatic now accounts for over 80% of all digital display ad spend globally.”
A video ad that plays before the main video content. 15 seconds non-skippable or 30 seconds skippable. The first 5 seconds are everything.
“Our pre-roll creative opens with a question — it stops the skip reflex instantly.”
The four ink colours used in full-colour commercial print. Critically different from RGB — files must be converted before going to press or colours shift unpredictably.
“Always supply CMYK artwork for print. An RGB file sent to press is a disaster waiting to happen.”
The resolution of a printed image. 72dpi is screen-fine. 300dpi is the print minimum. Supply 72dpi for press and your logo prints as a blur.
“Always supply images at 300dpi at actual size. Never scale up a low-res file.”
Two facing pages treated as a single, uninterrupted canvas — the most premium and most expensive editorial real estate in any publication.
“A full DPS in a national trade title can cost more than a month of digital advertising.”
The weight and perceived quality of paper. 80gsm is copier paper. 170gsm is a quality brochure. 350gsm is a premium business card.
“We specified 350gsm with soft-touch laminate for the cover — it feels as premium as it looks.”
Artwork that extends 3mm beyond the trim edge, ensuring no white border appears after cutting. Forget it and your printer will not be pleased.
“All print files must be supplied with 3mm bleed and 5mm safe area for critical content.”
A standardised spot colour system ensuring your brand colour is identical across every print job, every press, every country.
“Brand guidelines specify Pantone 485C for the corporate red — every printer worldwide knows that colour exactly.”
The most premium position in any print publication. Full colour, full page — the last thing you see when you put the magazine down.
“We secured the OBC for the product launch — the highest-impact page in the entire issue.”
Adobe’s format that locks layout, fonts, colours and images exactly as designed. PDF/X variants are specified for commercial print.
“Always supply PDF/X-1a for offset litho press. PDF/X-4 for digital print with transparency.”
A resolution-independent vector format — mathematically defined, not pixel-based. Perfect at any size, from a 16px favicon to a 20-metre billboard.
“All UI icons and the company logo are delivered as SVG for infinite scalability.”
A compressed image format for photographs on screen. Each save degrades quality — like photocopying a photocopy. Never use JPEG for print-ready artwork.
“Use JPEG for web images. Use TIFF or PNG for anything going to print.”
A lossless screen format supporting transparency. Ideal for logos, icons and graphics. No quality loss on re-save.
“All logos with transparent backgrounds must be supplied as PNG for web use.”
A lossless, high-quality image format favoured in professional print production. Large files, perfect quality — no compression artefacts, ever.
“Archive all final photography as TIFF. Export JPEG only for web and email delivery.”
A vector file format for exchanging artwork between designers and printers. Infinitely scalable without quality loss. The standard for logo handoff to press.
“If a supplier asks for your logo as an EPS, they’re a proper print operation.”
The colour model used for screens. All monitors mix red, green and blue light. Fundamentally different from CMYK — never supply RGB files to press.
“Web hex codes are RGB (#d4001a). Print values are CMYK (0, 100, 87, 17).”
The specific metrics that define what success looks like for a project. Without agreed KPIs at the outset, no one can say whether it worked.
“Campaign KPIs: 200 qualified leads, £15 cost-per-lead, 3.5× ROAS within 90 days.”
Net profit divided by total cost, expressed as a percentage. The broadest measure of whether any investment was worthwhile.
“A £10k campaign generating £40k revenue = 300% ROI.”
Marketing and selling to other companies rather than consumers. Longer sales cycles, multiple decision-makers, higher transaction values.
“Our entire client roster is B2B — we understand complex buying committees and board-level sign-off.”
EU law governing how organisations collect, store and use personal data. Penalties reach €20 million or 4% of global annual turnover.
“All our client websites include a GDPR-compliant cookie consent framework as standard.”
The optical adjustment of space between individual letter pairs. Poor kerning is the mark of an amateur — AV, WA and TO all need specific attention.
“Our brand guidelines specify kerning values for the logo at every reproduction size.”
The vertical space between lines of text. Named after the strips of lead used in old typesetting. Too tight suffocates copy; too loose loses cohesion.
“Body copy at 17px benefits from leading of 1.7–1.8 for comfortable screen reading.”
Your brand’s proportion of total media mentions versus all competitors. A high SOV typically predicts future market share growth.
“After six months of our PR programme, client SOV grew from 8% to 22%.”
“We don’t just tell stories.
We engineer the conditions
for stories to matter.”
Three categories. Three tiers of reach. One agency delivering at every scale.
20 questions. 20 seconds each. Web, print, advertising, social and beyond.
Deep audit of your brand, audience, and opportunity space. We ask the uncomfortable questions.
Messaging hierarchies, channel strategy, content architecture — mapped end to end across digital and print.
Craft, code, and produce with editorial rigour. Every deliverable meets our standards before yours.
Deploy, measure, iterate. We stay in the data and keep tuning for performance long after launch day.
“Whether you’re writing about a band or a brand, it’s the passion, energy, and story that people want to know about.”
Yes, your website needs to be well designed and your social channels on point — but the most important element is keeping the narrative compelling, while telling it like it is.
AC Digital has spent decades writing editorially and has built an agency that attracts ambitious growth businesses — often the more challenging ones, both creatively and digitally. Many of our clients are successful, award-winning market leaders, and we love telling their stories.
Regardless of the complexity of digital disciplines involved — from growth strategies to upgrading brand identities — AC Digital cuts through jargon and technical hurdles, keeping everything simple, clear, and efficient.
Our publishing heritage and business development experience give us a unique advantage. The value we bring is additive — and the reason our clients stay with us and see us as true partners.
In AC Digital’s early years, we ghost-wrote, designed and developed for many of the agencies that are now our peers — building websites, running campaigns, producing print and managing digital strategy behind the scenes while other agencies took the credit. We designed award-winning brand identities that launched under other names. We wrote editorial content that appeared in national publications under other mastheads. We built and rebuilt digital platforms that others presented to their clients as their own work. It was, without question, the most valuable education we could have had — and we are not remotely embarrassed by it.
That experience gave us something genuinely rare in the agency world: a deep, unsentimental understanding of how agencies think, where they struggle, how they pitch and how they deliver. We learned to work invisibly when required, collaboratively when preferred, and independently when that is what the brief demands. We developed a discipline around deadlines, budgets and client communication that most agencies only acquire through painful experience.
Today, AC Digital works directly with clients across all six disciplines — and we are proud of every relationship in our portfolio. But we remain equally comfortable and equally capable as a white-label partner, a specialist sub-contractor, or a fully integrated creative collaborator for agencies that need depth, capacity or expertise they don’t have in-house. No ego. No territorial instinct. No desire for credit beyond doing the work brilliantly. Just results that make everyone look good.
It is a way of working that has earned us long-term relationships across the creative industries — with agencies, brands, publishers and institutions who know that when AC Digital is involved, the work will be delivered with precision, professionalism and genuine creative ambition, regardless of whose name appears on the final product.
AC Digital fundamentally changed how we communicate. The editorial rigour they bring to digital — and print — is extraordinary.
From our web rebuild to our annual report, AC Digital delivered a coherence across channels we’d never achieved before.
Their heritage in publishing shows in everything — the storytelling, the visual standards, the strategic thinking. A rare find.
Let’s talk about what’s possible for your organisation.
Channels We
Run & Grow
We don’t just advise on social — we produce, publish and grow it. A live look at the client channels in our care.
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