Case Study:

Kerr's Dairy

Modernising a Heritage Brand for a New Digital Era

Kerr’s Dairy has been a trusted name in doorstep delivery across Scotland for generations. As the business approached its 125-year milestone and accelerated its growth through acquisitions, it became clear their digital presence needed to evolve. The brand’s legacy was strong, but its online visibility, messaging, and marketing structure needed sharper coordination to match.

The Challenge

With major anniversaries ahead and a growing network of acquired dairies, Kerr’s needed to unify its digital operations and bring clarity to its communications. Their marketing setup was fragmented, their website needed refinement, and they lacked a centralised strategy to support both everyday promotions and big-picture brand growth.

Our Role

AC Digital stepped in as an embedded digital partner, offering not just delivery, but direction. Acting like an in-house team, we supported website improvements, technical integrations, and campaign coordination across email, blog content, and social media. Our journalistic background helped craft messaging that felt authentic, timely, and on-brand.

Our Approach

We helped Kerr’s clarify their voice, strengthen their online presence, and keep up momentum during a period of rapid expansion. Our flexible support model covered everything from on-the-fly website changes and sponsorship announcements to strategic guidance on brand positioning and digital planning. Crucially, we worked in lockstep with their team, responding quickly and adjusting priorities as the business scaled.

Delivery & Impact

Streamlined website and digital operations, with responsive support and updates
Improved visibility and storytelling, through news-style updates and campaign support
Ongoing technical and marketing support, aligned to Kerr’s growth trajectory
Trusted partnership, enabling the internal team to focus on service and expansion

Looking Ahead

As Kerr’s prepares to mark 125 years in business, AC Digital is developing a refreshed web platform and strategic marketing campaign to support the milestone. Together, we’re ensuring the brand stays visible, modern, and meaningful, while staying true to its roots.

This partnership shows how AC Digital plugs into a business to offer not just execution, but clarity, calm, and confidence, especially in moments of transition and growth.

Get in touch today for a chat

We’re always happy to talk about anything digital so please get in touch for an informal chat about how we can help your business achieve its goals.